The Blog

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The 7 Secrets to a Cohesive Social Media Presence

As bloggers and online business owners, it is more important than ever to have a strong online presence that extends past your website. That is where social media comes in. But it takes a bit more of an effort than just hoping on a platform that you would for personal use. You NEED to have

Read More »

How to Install Google Analytics on Your Blog

You have started a blog, that is AMAZING. But how do you know how many people are visiting, what pages are being viewed the most, and if your readers are male or female and their age range? You need something much more sophisticated than the built-in analytics such as Jetpack Site Stats in WordPress or

Read More »

How to Fail at Blogging

I have been blogging on and off since the end of 2010 and cannot believe that it has been almost 6 years now. I still remember the first blog that made me want to start my own. That was Sugarlaws. I loved how she blogged about both food and fashion while living in New York City.

Read More »

How to Add a Meta Description to Posts

The description that shows up in the search results is a prime location. It is the perfect (and only) place to entice a reader to click through to your blog post from the search results page. Here’s the thing – it is often forgot about! It is a missed opportunity for many bloggers. The good

Read More »

5 Must Listen To Podcasts for Bloggers

I am an avid podcast listener. I listen to podcasts on my commute to and from work. It is a great way to be productive during that time. I plan on taking this blog to the next level and making it into a business. I think it is an amazing time we live in, where

Read More »

Understanding Bounce Rate

Bounce rate is one of those analytics metrics that is almost always misunderstood in the blogging community. And it is no surprise why. The way Google Analytics (and most likely other analytics platforms) calculate bounce rate is not what you think. According to Google, Bounce Rate is the percentage of single-page sessions. That is definitely

Read More »

The 7 Secrets to a Cohesive Social Media Presence

As bloggers and online business owners, it is more important than ever to have a strong online presence that extends past your website. That is where social media comes in. But it takes a bit more of an effort than just hoping on a platform that you would for personal use. You NEED to have

Read More »

How to Install Google Analytics on Your Blog

You have started a blog, that is AMAZING. But how do you know how many people are visiting, what pages are being viewed the most, and if your readers are male or female and their age range? You need something much more sophisticated than the built-in analytics such as Jetpack Site Stats in WordPress or

Read More »

How to Fail at Blogging

I have been blogging on and off since the end of 2010 and cannot believe that it has been almost 6 years now. I still remember the first blog that made me want to start my own. That was Sugarlaws. I loved how she blogged about both food and fashion while living in New York City.

Read More »

How to Add a Meta Description to Posts

The description that shows up in the search results is a prime location. It is the perfect (and only) place to entice a reader to click through to your blog post from the search results page. Here’s the thing – it is often forgot about! It is a missed opportunity for many bloggers. The good

Read More »

5 Must Listen To Podcasts for Bloggers

I am an avid podcast listener. I listen to podcasts on my commute to and from work. It is a great way to be productive during that time. I plan on taking this blog to the next level and making it into a business. I think it is an amazing time we live in, where

Read More »

Understanding Bounce Rate

Bounce rate is one of those analytics metrics that is almost always misunderstood in the blogging community. And it is no surprise why. The way Google Analytics (and most likely other analytics platforms) calculate bounce rate is not what you think. According to Google, Bounce Rate is the percentage of single-page sessions. That is definitely

Read More »
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