Episode 5 | The Biggest Tech Mistake to Avoid In Your Business

In today’s episode, I am talking all about the biggest tech mistake to avoid in your business.

The worst advice you can get from a coach or VA…

Have you ever talked to a coach or a service provider, or even read a blog post or listened to a podcast episode where someone is telling you that in order to be successful you need to use a certain tool?

Usually the tool they use, and usually one that pays them a hefty commission?

I am sure you have.

I know this because I have clients coming to me all the time saying they need to use a certain tool or software in their business.

And don’t get me wrong sometimes the recommendation is 100% valid.

BUT the biggest tech mistake a person can make in their business is to blindly follow the recommendations of someone else or to just try and copy someone else’s tech stack.

When you do this, you aren’t considering YOUR business goals or the tech capabilities that YOUR business truly needs.

The Best Tech Stack for Your Business

I am a firm believer that there is no one right tech tool or tech stack.

I have my favorites of course, and I frequently recommend them because I believe in them, but I don’t believe they are the be all and end all.

I always like to assess my client’s business to decide which tool will be right for them, even if it isn’t necessarily my favorite tool!

What to Consider When Choosing Your Own Tech Stack

Think of Your Budget

There is no need to go broke with your tools, especially when you are just starting out.

Yes, sometimes you do need to invest and a free version or free way of doing things won’t always make sense, but if you need to go that route for a little that is okay!

You need a tool that will support your goals and your wallet! Otherwise you will just be stressing!

Pick Tools with The End in Mind

When choosing tools, ideally you will choose tools that can grow with you and where you want your business to go, because switching tools isn’t always easy.

For example, I see so many people choosing MailChimp as their email provider when they first start out. It’s free, they say. But MailChimp just doesn’t work like an email marketing tool should.

I believe it is pretty decent if you are doing like e-commerce (though that isn’t my specialty). But if you are creating more complicated funnels and need more tagging and automations, it really isn’t the best platform.

Make Sure It Integrates with Your Current Tools

This is a BIG one. You most likely need your tools to talk to each other.

For example, I use ThriveCart as my checkout, ActiveCampaign as my email marketing tool, and MemberVault as my course hosting tool. Well these integrate pretty flawlessly together!

Sure some tools might not natively integrate but you could use something like Zapier to connect them.

But that could result in an extra cost. So just something to keep in mind.

Don’t Just Choose Based on A Deal

Lifetime deals or big discounts are always floating around. And I will be honest, I have taken up some pretty killer deals.

When not vetted properly or done on an impulses, you usually end up losing both time and money.

So research research research!

Don’t Just Choose The Popular Tool

This one is hard, but just because everyone else is using it doesn’t mean it will work for your business.

Make sure it fits ALL of your needs and you aren’t just choosing it because other people like it.

Don’t Be Afraid to Change Tools as You Grow

While you should try and do your due diligence and choose tools that will grow with you, don’t be afraid to change tools if your business outgrows what you are using. Your tools will change, it is just a part of business.

Just remember, it all depends on your goals and the features you need in your business.