Now that you have your own Facebook page, you probably want to start growing your audience. Yesterday, I discussed my thoughts on inviting your Facebook friends to like your page.
Here are 10 ways to help you start growing your audience.
1. Drive traffic from your other social media accounts
Use your existing blog, Twitter, Instagram, Pinterest, Google+, etc. accounts to drive traffic to your new Facebook page. Be careful not to spam though. Let them know what to expect on your Facebook page and why they should also follow you there, if you have the space. Twitter is a bit harder to do that because of the character limit. But this is a great way to bring it to the attention of your existing fans and followers.
While this is an option, think about where you truly want your fans to go. If Facebook is truly where you do business, then great. If not, use this one sparingly. Instead send people to an opt in page.
2. Place share buttons on your blog
Sometimes all someone needs is a simple way to share your content. If there are easy to see and easy to use share buttons, someone is more likely to share your content if they find it valuable. You can see the ones I use on the left side of the screen. I use SumoMe for this.
3. Invite your community to interact with the content they love
It is amazing what can happen when you simply ask! Facebook does limit reach on posts that you ask for comments, likes, and shares, so you need to get creative. Ask a question, but don’t ask them to comment. It is implied. This will leave your post good with Facebook. It will result in more authentic engagement.
[bctt tweet=”Are you inviting your fans to interact with you on Facebook?” username=”blogmelovely”]
4. Join Facebook groups that allow you to share content
My favorite blogging group right now is Millennial Blogger Network. Every day there is a place to link to your blog post, Facebook post, Instagram post, etc. with the expectation that everyone who leaves a link must interact in someway with the other links left in the thread. It is a great way to help drive engagement and have your content show up in others feeds, this exposure can lead to more likes.
5. Create engaging content that your community wants to share
Pay attention to the content that your community interacts with and post more of it. If you don’t know which of your content is performing the best, you can look under Facebook Insights for your page. Be sure to only look at organic engagement, not paid, to get a real picture.
6. Be consistent
You can’t just put up a Facebook page, post once a week and expect a return. That isn’t how Facebook works. Facebook’s news feed algorithm (the thing that figures out what to show you in your news feed) is always changing. You have probably noticed that you aren’t seeing everything in your news feed, but you frequently see the same people or pages posts. This is because Facebook keeps track of the last 50 people or pages that you’ve interacted with and they hold priority over others in your feed. So being consistent is important.
You want to provide ways for your audience to interact with you, so you show up in their news feed.
7. Interact with your community
Are people leaving comments and questions? Answer them! Show them that you are listening and that you care and appreciate them.
[bctt tweet=”Receiving comments is great, but be sure to respond and interact! ” username=”blogmelovely”]
8. Place your Facebook page information in your email signature
Link to your Facebook page in your blog email signature. Have a link on your email newsletter.
9. Add a Facebook like box to your blog
This is a great because it allows your readers to like your Facebook page without leaving your blog. You can access it on Facebook Developer’s website or use a variety of plugins. I have one in my footer.
10. Add your Facebook information on offline material
Do you have a business card? Include your Facebook page link as well as your blog link. Depending on your blog you may have other offline material, include it on there as well!
[bctt tweet=”Are you sharing your Facebook URL on offline content such as business cards?” username=”blogmelovely”]
How do you drive likes to your Facebook page? Let me know in the comments below.
23 thoughts on “How to Increase Likes on Your Facebook Page”
Great post! I just started my Facebook page on Sunday and can definitely use these tips!
Great post! I don’t have a Facebook page yet, but I do have a twitter for my blog and I just direct visitors and followers to my personal Instagram.
These are great tips. Out of all social media platforms I’ve had the most difficult time with facebook for my blog. It’s more difficult for me to utilize than Pinterest, Instagram or Twitter!
This is going to be very helpful for me because I am creating my FB page as we speak.
Thanks for all the handy tips!
xoxo, Jenny || Breakfast at Lillys
What great tips! I think that FB is a tricky medium for blogs, especially for me! I will have to try these out. Thanks for sharing!!
These are all such great tips. Facebook is one of the social media outlets I struggle with most when it comes to my blog. I feel like so many people are using it less and less to keep up with blogs.
Love this! It’s all so true and FB is such a great way to bring traffic to your blog! Thanks so much for sharing.
Great tips! I have a Facebook page for my blog but I don’t always see a lot of interaction or traffic on it, so this is really helpful!
Southern Belle Secrets
I haven’t started a Facebook page for my blog and I’m kind of scared to! Ah! I don’t feel like I have a lot of anonymity – if my friends really wanted to they could find my blog – but I also kind of like where I’m at. Something to think about, for sure!
Great tips! I think being consistent is the top one. People like content!
How 2 Wear It …
This is so helpful! Growing my FB page has always been a challenge, but I will definitely save this post for later!
xo, Alicia | AliciaTenise.com
This is great! Thanks for the advice!
xx. Brittany Southern Soul
This is perfect timing since I just created my Facebook page… That you inspired me to do 🙂
XX, SS || A Little Seersucker Sass
Great tips! I didn’t make a facebook page for my blog until wayyyyyyy later on (sigh), but better late than never!?
Yes! Better late than never!
Super tips! Joining a blogging group on Facebook has done wonders for the engagement on my page. 🙂
Yes! It is so nice to meet others with the same interests and connect with other bloggers! So great.
Thanks for the tips. I am struggling at the moment but am sure I will get there 🙂
The algorithm changes can be a bit difficult especially since they keep changing. But keep working at it! 🙂
A little at a time. Huh?
Yes a little at a time. As your audience grows elsewhere, say Facebook group, email list etc. your page likes tend to increase a bit faster but still little by little especially in the beginning stages.
Great Read! I’m excited to start implementing new Facebook strategies to see if they would be good for growing my blog traffic. Thank you for sharing!
Sending my love xx